Video outros are an often-overlook
part of video content creation. They may not be as flashy as intros, but they can have a big impact on your audience. A great outro can leave viewers feeling satisfied, give them a call to action, and encourage them to engage with your content in the future.
What is a video outro and why is it important?
A video outro is a brief clip that appears at the end of a video, providing closure and often giving a call to action. A good outro can leave a lasting impression on viewers and keep them engaged with your brand. It's an opportunity to thank your viewers for watching, encourage them to subscribe or follow your channel, or direct them to related content.
Benefits of a great video outro
Here are some of the benefits of a great video outro:
Keeps viewers engaged: A well-crafted outro can keep viewers engaged until the very end of your video and leave them with a positive impression.
Encourages interaction: By providing a call to action or directing viewers to related content, you can encourage them to engage with your brand further.
Builds brand recognition: A consistent outro can help build brand recognition and reinforce your brand's messaging.
Increases subscribers/followers: By encouraging viewers to subscribe or follow your channel, you can grow your audience and increase engagement.
Tips for creating a great video outro
Here are some tips for creating a great video outro:
Keep it short and sweet: A good outro should be no longer than 15 seconds and provide a clear call to action.
Use branding elements: Incorporate your brand's colors, fonts, and logo to reinforce your brand identity.
Provide a call to action: Encourage viewers to subscribe, follow, or check out related content.
Use music: Adding music to your outro can help create a sense of closure and leave viewers with a positive impression.
Be consistent: Use a similar outro across all your videos to build brand recognition and reinforce your brand's messaging.
Examples of great video outros
Here are some examples of great video outros:
PewDiePie: PewDiePie's outro provides a clear call to action, encouraging viewers to subscribe and join the "Bro Army."
Casey Neistat: Casey Neistat's outro uses a consistent visual style and encourages viewers to check out related content.
Vsauce: Vsauce's outro provides a clear call to action and incorporates branding elements like the channel's logo.
A great video outro is an important part of any video content strategy. By keeping it short and sweet, incorporating branding elements, and providing a clear call to action, you can keep viewers engaged and encourage them to interact with your brand further. Use the tips and examples in this article to create an outro that leaves a lasting impression on your audience.